How a Hotel Sales Manager Does a Proper Site Inspection

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One of the goals of a hotel sales manager is to get clients to come for site inspections and tour the hotel with you. Once you get the commitment, get ready to do some work. When I get a commitment to come for a tour – with a date and time, the first thing I do is make a list of questions and decide on what I want to get out of the appointment.

From there I Google their organization and surf through their pages to get an idea who they are. This knowledge is also good to get for when they do come so you have something to talk about that is in their interest. What are they coming for? Some will come to tour before they sign a booking agreement. Others for future business.

When I get an inquiry, lets just say for a wedding block, I always invite them out and I make time for them. Most hotel sales people won't just ask them to come and meet with them. They would rather quote a rate, hang up, then shoot out an email. This is not "WOWING" the caller.

When you are sincere and welcome them to your "home" you will have a much better chance to book them. Always invite them to take a site inspection of your hotel. Not to mention that your General Manager will keep seeing you on tours. This looks good for you.

From there I route a Site Inspection Form noting their information and how much I feel the client is worth. The day before I always call to confirm the appointment. I do not email them, I call. This shows that yes, I do have time for you. I think the clients like it better.

On inspection day, I will then choose the rooms that I want to show. To be sure I don't have any surprises, I walk the route that I am going to take with them to pick up any trash or to get something done before they arrive. And I take the time to inspect my rooms. If I don't like them, I pick more and keep checking until I find what I am looking for.

On a good day it may only take me 15 minutes to find a good room, and I always find something that I don't like that must be taken care of. On a bad day I have taken over an hour to find the perfect room and the perfect walk through path. Based on occupancy the night before, I don't always get the best pickings of the rooms.

I recommend getting show rooms if possible. A show room should look perfect. As perfect as the room looked when it first opened. It should smell good too. I must say that if I'm not happy with the show rooms that my Management Team picks out, I always bring it up at the next Staff Meeting.

We put the show rooms in …

The Vacation Sales Cold Call Script

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If you have been hunting around for a cold call script, take a look at this one. The destination vacation is a big money operation. People who make 1,000 calls per week generally find 100 interested prospects that turn into 50 paid customers using scripts like this one. Everyone tweaks a word here and there in scripts and this one is no different. Sit with your sales manager for approval on the wording and then try this script out on your next 100 calls and see if it makes a difference.

“Hello, is __________ there?

Hello, my name is _________, calling from _______________ How are you today? (Customer’s first name)

I see that you filled out a survey form and expressed interest in a Hawaii vacation.

Our company has just released our VIP Invitations for vacations to Hawaii and your name is on that list!

I am calling to make sure you want to take advantage of this discounted Hawaii vacation offer. Mr/Ms_______________________what do you think?

If you have pen and paper,I’ll give you all my information so you can start planning.

Again, my name is ________ and this is through _____________________________.

This Hawaii vacation package is for 4 days and 3 nights on Maui. Your airline will be _____________________________. You will be staying at the Hotel __________________ for 4 days and 3 nights. If you need other airline arrangements we are a full service travel agency and we would be happy to search for another airline fare.

I know that we do not pay your personal expenses or any taxes and no service fees are paid. The last time I went, I believe I paid not more than $25.00 and I paid that at the hotel check-in.

I only have 11 vacation packages to Hawaii and I do have other calls to make to lucky people. Are you ready to buy this great vacation today?

The cost is $698.00 for two adults and must be taken within 6 months from today. As long as both of you are over 21 years of age, you are on your way to sunny Hawaii!

Do you have your credit card ready or do you need to discuss this with someone before you buy?

I’m only offering this one package today so you would need to buy today, but then again, take up to 6 months before you run off for a fabulous vacation!

Oh no, Ma’am, there are no hidden fees or charges. But now that you mention it, there is one thing that I would ask you to do. Once you get home, would you drop me a line and tell me what was the most exciting, the most beautiful or the most fun about this Hawaii vacation?

Yes, you can enclose a snap shot if you would like.

If you are ready to buy right now, I’m ready to take your credit card and get you all set up.

Yes, Ma’am, please read the numbers on your card.

I’ll read …