One of the goals of a hotel sales manager is to get clients to come for site inspections and tour the hotel with you. Once you get the commitment, get ready to do some work. When I get a commitment to come for a tour – with a date and time, the first thing I do is make a list of questions and decide on what I want to get out of the appointment.
From there I Google their organization and surf through their pages to get an idea who they are. This knowledge is also good to get for when they do come so you have something to talk about that is in their interest. What are they coming for? Some will come to tour before they sign a booking agreement. Others for future business.
When I get an inquiry, lets just say for a wedding block, I always invite them out and I make time for them. Most hotel sales people won't just ask them to come and meet with them. They would rather quote a rate, hang up, then shoot out an email. This is not "WOWING" the caller.
When you are sincere and welcome them to your "home" you will have a much better chance to book them. Always invite them to take a site inspection of your hotel. Not to mention that your General Manager will keep seeing you on tours. This looks good for you.
From there I route a Site Inspection Form noting their information and how much I feel the client is worth. The day before I always call to confirm the appointment. I do not email them, I call. This shows that yes, I do have time for you. I think the clients like it better.
On inspection day, I will then choose the rooms that I want to show. To be sure I don't have any surprises, I walk the route that I am going to take with them to pick up any trash or to get something done before they arrive. And I take the time to inspect my rooms. If I don't like them, I pick more and keep checking until I find what I am looking for.
On a good day it may only take me 15 minutes to find a good room, and I always find something that I don't like that must be taken care of. On a bad day I have taken over an hour to find the perfect room and the perfect walk through path. Based on occupancy the night before, I don't always get the best pickings of the rooms.
I recommend getting show rooms if possible. A show room should look perfect. As perfect as the room looked when it first opened. It should smell good too. I must say that if I'm not happy with the show rooms that my Management Team picks out, I always bring it up at the next Staff Meeting.
We put the show rooms in …