Travelers have many options when it comes to choosing a hotel. So why should guests stay at your hotel? While this may seem like a simple question, many hotel managers fall short answering it.
Typical Generic Answer: “You should stay at our hotel because our staff is great, and our rooms are clean.”
While there is nothing inherently wrong with this answer, it does not make your hotel stand out. All hotels claim to have great staff and clean rooms. Have you ever heard a hotel manager describe their staff as rude or their rooms as dirty – probably not. Instead of giving a generic answer that fails to impress, figure out what your hotel does well and what makes your hotel stand out.
Better Answer: “Our hotel staff is great. We will make sure all of our guests are well cared for. If you have any needs, let us know and we will take care of them. There is always someone on duty that is ready to help you. Also, our rooms are extremely clean and we have a great location just off the expressway.”
The better answer has details, and details make a difference. Details will make customers choose your hotel over another one down the road. It is your job to make customers aware of the details and the reasons why they should stay with you. From now on, instead of giving a generic answer, think deeply about the strengths of your hotel and provide details.
Here are some questions to get you thinking about ways your hotel can standout:
– Is your property conveniently located near an attraction or highway?
– Do you have a great pool area?
– Are your mattresses new and comfortable?
– Do you offer a great tasting or elaborate continental breakfast?
– Do you have great towels or bed linens?
– Are your hotel soaps and amenities spa quality?
If you can answer ‘yes’ to any of these questions, make sure to inform your guests. Give potential guests the details that will make them choose your hotel. Include these details on your website and make sure your staff reinforces the details any time they are asked about your property. Hopefully with some careful thought and consideration, you will make your hotel standout from the competition, and you will book more rooms – just by presenting your hotel is the way it should be.